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    <loc>https://www.sophialacatell.com/about</loc>
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    <lastmod>2026-03-26</lastmod>
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  <url>
    <loc>https://www.sophialacatell.com/home</loc>
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    <lastmod>2026-03-26</lastmod>
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  <url>
    <loc>https://www.sophialacatell.com/contact</loc>
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    <lastmod>2025-08-23</lastmod>
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  <url>
    <loc>https://www.sophialacatell.com/fashionportfolio</loc>
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    <priority>0.75</priority>
    <lastmod>2025-12-04</lastmod>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>Fashion advertisement featuring three young models, two women and one man, wearing denim outfits in front of a mountainous landscape with buildings at the base.</image:caption>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>Stacked beach stones with a sunset over the ocean in the background and a logo for SeaLEAR Jewelry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63179307e7a8a80d3d060aaa/1671351737640-NHQINS182QFQT4C2XXE6/pexels-alberta-studios-10915757.jpg</image:loc>
      <image:title>Fashion Merchandising</image:title>
      <image:caption>I traced the hands and created an icon that I used for my patterns.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>A split image with a black background and white text on the left side, and two smiling older men sitting on a bench on the right side, one pointing towards the other.</image:caption>
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    <image:image>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>A slide presentation on long term goals and company vision, emphasizing environmental issues with a poster that reads 'There is no Planet B,' featuring an image of Earth.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>The patterns I created using the icons I traced.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>A black-and-white photo of four young people walking outdoors in denim clothing, smiling and interacting affectionately, with a red background overlay. The Guess logo is in the bottom left corner. The text asks 'Who is the Brand?' and describes Guess as a 'Ruler' archetype because of their innovative take on denim, command spirit, and higher-end appeal.</image:caption>
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    <image:image>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>Four women with their names underneath: Annie Miller, Willow Murphy, Sophia Lacatell, and Casey Velasquez, standing or sitting outdoors or in natural settings, smiling or posing for the photo.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>One of the garments I made using a pattern.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63179307e7a8a80d3d060aaa/fa561ed4-d579-40dc-b514-4d1b5cf2e7f9/4.jpg</image:loc>
      <image:title>Fashion Merchandising</image:title>
      <image:caption>A woman with long red hair, wearing a denim jacket with a fur collar, a black lace crop top, and denim shorts, posing on a beach with rocks and the ocean in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63179307e7a8a80d3d060aaa/3b111b99-1d65-48bc-9b6c-2011ba54fd2d/Mood+Board.jpg</image:loc>
      <image:title>Fashion Merchandising</image:title>
      <image:caption>Screenshots of Pinterest boards featuring various images related to sea glass jewelry, coastal scenery, and beach themes. The boards display photos of sea glass, jewelry, seaside landscapes, and coastal decor in a grid layout.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>Presentation slide titled 'Key Assets' with three sections. The first shows the Guess logo with the phrase 'Logo and font,' describing brand features. The second depicts a color palette of black, beige, white, red, and grey labeled with Pantone codes. The third displays a black and white photograph of a woman with the Guess logo and text about black and white photography's use in branding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63179307e7a8a80d3d060aaa/a9b04ced-3a08-4629-ae04-fcc93602df84/Company+Overview+-+Company+Description.jpg</image:loc>
      <image:title>Fashion Merchandising</image:title>
      <image:caption>A presentation slide with two sections. The left section titled 'Our Brand Identity' lists four values: Sustainability, Quality, Energetic Minimalism, Transparency. The right section titled 'Company Overview' describes Sea Clear Jewelry as a sustainable, environmentally conscious jewelry company that offers simple, high-quality accessories, emphasizing craftsmanship, honesty, and a commitment to a cleaner Earth. In the middle, there are six pairs of earrings with various shades of blue and green, placed on a white surface with seashells nearby.</image:caption>
    </image:image>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>Infographic explaining GUESS brand customer engagement through social media and product retailing. It shows a phone screen with GUESS's Instagram profile, and images of clothing, shoes, handbags, and models.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63179307e7a8a80d3d060aaa/d72dc173-bffd-441f-913d-5254a3cdb4bc/Sales_Marketing+Plan+-+Brand+Strategy%28Willow%29.jpg</image:loc>
      <image:title>Fashion Merchandising</image:title>
      <image:caption>Slide from a presentation about brand image and quality, featuring images of a lighthouse, two women running on the beach, and a room with windows overlooking water.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>A presentation slide with the title 'Demographic &amp; Psychographic Overview' in large red text. It features a photo of two women dressed fashionably, one standing and one sitting on a furry stool, with a geometric patterned background. To the right, there is a photo of a man in a black leather jacket against a cloudy sky. The slide text discusses customer interests in fashion, entertainment, digital media, retail trends, beauty, and travel, and mentions their age range, income, and brand loyalty.</image:caption>
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    <image:image>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>A woman harvesting vegetables and a young girl holding a tomato in a garden, with infographic overlays about Millennials and target customer demographics.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>A black and white photo of two young women standing outdoors beside a vintage car. They are smiling and posing energetically. The background shows an open sky and some distant mountains.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63179307e7a8a80d3d060aaa/19514540-61bf-4ab1-bcea-32ca4250111b/Product+Renderings.jpg</image:loc>
      <image:title>Fashion Merchandising</image:title>
      <image:caption>Presentation slide on digital marketing topics with an Instagram profile of a jewelry business and a photo of sea glass necklaces. The slide lists Magazines, Instagram, Tiktok, E-mail, and E-commerce as marketing channels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63179307e7a8a80d3d060aaa/b41035f5-f273-41d7-b86a-c0878e7603c5/9.jpg</image:loc>
      <image:title>Fashion Merchandising</image:title>
      <image:caption>Profile card for Megan, a 27-year-old woman. Contains a photo of Megan shopping for clothes, with a description indicating she is a fashion lover, single, and enjoys spending her disposable income on clothes, accessories, and social outings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63179307e7a8a80d3d060aaa/80b08354-2d00-427d-b5b2-feb9d0414cb9/Website+Demo+%28Sophia%29.jpg</image:loc>
      <image:title>Fashion Merchandising</image:title>
      <image:caption>Screenshots of a jewelry website displayed on mobile and desktop devices, showing sea-themed gemstone jewelry, with a central photo of four silver bracelets with sea glass pendants on an arm, and a background with water and sea glass. Text includes the website URL 'seaclearjewelry.wixsite.com/store', email, phone number, and social media icons. The slide text states 'Accessible on any device!'.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>A retail store named 'GUESS' with mannequins and clothing displays inside, viewed through a large glass storefront.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63179307e7a8a80d3d060aaa/9566d1d2-605a-4bf5-9fa9-bdb6120eb4f3/10.jpg</image:loc>
      <image:title>Fashion Merchandising</image:title>
      <image:caption>A slide showing financial data with a background of colorful pebbles on a beach. The slide contains the title 'FINANCIALS' and lists annual sales, expenses, gross profit, breakeven sales, and profit dollars.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>A hand holding a Guess handbag with a scenic coastal background and the text 'GUESS, inc Rebrand' on the left side of the image.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63179307e7a8a80d3d060aaa/46b3ff74-c01f-49a4-9e4e-ae391c16a63b/12.jpg</image:loc>
      <image:title>Fashion Merchandising</image:title>
      <image:caption>PowerPoint slide titled 'KEY Objectives' with three columns of text on a red background, featuring a photo of a young woman with long, wavy hair in denim clothing on the left side.</image:caption>
    </image:image>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>Slide titled "Key Assets" with black background and white text, showing an example of a fashion brand's webpage, including a Guess logo, models, and handbags.</image:caption>
    </image:image>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>Slide presentation with the title 'The Rebrand'. The left side contains text about brand narrative and promise, and the right side shows a group of women wearing denim jackets and jeans standing outdoors against a clear blue sky.</image:caption>
    </image:image>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>Two models, one female with red hair and one male with dark hair, sit on a white couch next to a table with a leopard print handbag, sunglasses, and small potted plants. The background is a white wall and a window.</image:caption>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>Collage of four images featuring the Guess brand's denim apparel, social media posts, and young models. The collage highlights the brand's marketing, influencer content, and a promotional call to action for the #InMyDenim challenge.</image:caption>
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      <image:title>Fashion Merchandising</image:title>
      <image:caption>Display of various pairs of jeans hanging on a rack at a clothing store.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.sophialacatell.com/digital-marketing</loc>
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    <lastmod>2026-03-26</lastmod>
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